Monday, 23 January 2012

Favourite spring/summer 2012 campaigns

In no particular order...


Givenchy's ss12 campaign was one of the first to be released online and I love the moody dark feel to it. Although i'm not the biggest Gisele fan, her and (one of my favs!) Mariacarla suit this broody almost gothic setting. The ad campaign was shot on a beach in Barcelona by Mert & Marcus.


I love the simplicity of this campaign. No extravagant location, and the focus is all on those two beautiful Chloe dresses. The campaign stars Karmen Pedaru & Kate King, shot by Glen Luchford.


Two of my favourite models (Abbey Lee Kershaw & Karmen Pedaru) look sultry and sexy in Gucci's spring 2012 ad campaign. Photographed by Mert & Marcus, the glossy ad campaign is sleek and oozes style and perfection.

Jil Sander

This probably is my favourite ad campaign of all of ss12! Loving the Hitchcock feel to it, which is displayed through the model's poses, facial expressions to the lighting and the structured pieces their wearing.


1950's inspired looks, lots of colour and Natasha Poly. Need I say more?


Can't stand Saskia de Brauw and wasn't really the biggest fan of this ad campaign,but once I watched the behind the scenes footage I feel in love with it. Joan Smalls looks absolutey amazing in this, and it's great she scored a Chanel campaign! Watch the behind the scenes footage of Chanel's ss12 campaign below:


Valentino ad campaigns are always so pretty, and this one is no different. The juxtaposition between the natural and somewhat ruff location to those pretty perfect-looking dresses and models creates a beautiful atmosphere. Watch the making of Valentino's ss12 ad campaign below:

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